The Postgraduate Diploma in Marketing Management is offered at level 8 of the NQF (HEQSF aligned) and consists of 120 credits. This Diploma is aimed at people in, or moving towards a senior marketing position, who already hold a recognised undergraduate qualification and want to enhance their marketing skills and knowledge.

The programme is divided up as follows:

Submission of assignments in each module except Advanced Marketing Practicum and Project 4. (Refer to the Calendar of Events).
An open book examination in each module, except Advanced Marketing Practicum and Project 4. (Refer to the Calendar of Events).
Completion of a marketing practicum and project. No assignment or examination is required. There will be a practical assessment.
All modules on the programme are compulsory.

The Postgraduate Diploma in Marketing Management can be completed within a minimum of one year but must be completed within four years.

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Learning Outcomes

There are nine learning outcomes in this programme

Demonstrate advanced management knowledge and how it links to the discipline of marketing.
Understand the requirements of, and take full responsibility for, a senior marketing management position, and lead a marketing team in an organisation.
Conduct an assessment of an organisation's internal conditions and capabilities, as well as the external environment, and link its resources with desirable marketing options.
Demonstrate an advanced understanding of the national and international economic context and systems within which organisations operate and link these to marketing opportunities.
Critically select and evaluate information and processes for the purpose of designing a strategic marketing plan.
Develop and implement an advanced strategic marketing plan and communicate it to relevant role players.
Produce and communicate information in a business environment with respect to conventions around intellectual property, copyright and plagiarism.
Evaluate the success of strategic marketing process as an input for future decisions.
Master life-long learning strategies in the field of marketing management.

Modules

This programme consists of five modules and is structured as follows:

Advanced Brand Management 4 (20 credits)
Advanced Digital Marketing 4 (20 credits)
Advanced Global Marketing 4 (20 credits)
Advanced Marketing Practicum and Project 4 (40 credits)
Advanced Strategic Marketing: Theory and Practice 4 (20 credits)

Fees for BPhil Honours in Marketing Management	SA Fee per module	Other African Countries per module
Application fee for Postgraduate Diploma	R530.00 (non-refundable)	$45.00 (non-refundable)
Application fee for Postgraduate Diploma (IMM Graduate School graduates)	R265.00 (non-refundable)	$20.00 (non-refundable)
New student registration fee (once-off payment)	R1 535.00	$50.00
Annual registration fee	R1 030.00 (non-refundable)	$70.00 (non-refundable)
Assessment fee per module except Report & Practicum	R5 070.00	$360.00
Advanced Marketing Research: Report 4 (Should the dissertation not be completed within one semester then an additional cost per semester will be levied.)	R10 020.00 (annual assessment)	$840.00 (annual assessment)
Advanced Marketing Practicum 4	R8 240.00	$590.00
Late registration - assessment fee per module	R590.00 per module	$50.00 per module